Has the Pure-Castile Liquid Soap label changed?Updated 8 days ago
Yes, our Pure-Castile Liquid Soap label underwent a big change in 2025!
As of March 2025, customers can expect to see our Pure-Castile Liquid Soap with a new label on U.S. store shelves with the following changes:
- Updated the product name to "18-in-1 Pure-Castile Magic Soap™," removing "Hemp"
- Moved scent name to make it easier to see, helping customers find what they’re looking for on the shelf
- Changed Organic Jojoba Oil to Organic Jojoba Wax in the ingredient deck
- Added EWG Verified logo (except for Eucalyptus) and listed allergens in the ingredient deck
- Decreased label size to increase the recyclability of bottles and meet CA recycling standard, SB 343. We’re committed to reducing our packaging footprint! Decreasing the size of the label is a step towards reaching our sustainability goals while meeting new recycling standards.
- Added "Made with Regenerative Organic Certified Oils" & Regenerative Organic Certified™ footnote for applicable ingredients
- Added new usage icons to help communicate our 18-in-1 uses
- Added a new “Heal Earth, Heal People” section and info about our carton refill to communicate our mission
- Added warning statements for Eucalyptus and Peppermint scents
- Temporarily added a photo of Dr. Emmanuel Bronner to the inside of the label 😎
Take a look at our new label HERE!