Why are you adding “Magic Soap™” to the label?Updated 2 months ago

Our soap has been known as “Magic Soap” for a few decades and many longtime customers know our company as “Dr. Bronner’s Magic Soaps”—so in many ways this update to our name is a return to our roots! 

Dr. Bronner himself started referring to his Pure-Castile Soaps as “Dr. Bronner’s Magic Soaps” following a 1973 Esquire article with the same title that profiled Dr. Bronner, his philosophy, and his products.

The author of the article was inspired to call the soap “magic” because of its many uses as well as its unique label that spread Dr. Bronner’s message of peace and unity. But we think there are lots of things that make the soap magic—here are just a few: it’s made with Regenerative Organic Certified™ ingredients, provides a rich lather that feels great on skin, and supports fair trade projects around the world!