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Has the Pure-Castile Liquid Soap label changed?Updated 8 days ago

Yes, our Pure-Castile Liquid Soap label underwent a big change in 2025! 

As of March 2025, customers can expect to see our Pure-Castile Liquid Soap with a new label on U.S. store shelves with the following changes:

  • Updated the product name to "18-in-1 Pure-Castile Magic Soap™," removing "Hemp"
  • Moved scent name to make it easier to see, helping customers find what they’re looking for on the shelf
  • Changed Organic Jojoba Oil to Organic Jojoba Wax in the ingredient deck
  • Added EWG Verified logo (except for Eucalyptus) and listed allergens in the ingredient deck
  • Decreased label size to increase the recyclability of bottles and meet CA recycling standard, SB 343. We’re committed to reducing our packaging footprint! Decreasing the size of the label is a step towards reaching our sustainability goals while meeting new recycling standards. 
  • Added "Made with Regenerative Organic Certified Oils" & Regenerative Organic Certified™ footnote for applicable ingredients 
  • Added new usage icons to help communicate our 18-in-1 uses
  • Added a new “Heal Earth, Heal People” section and info about our carton refill to communicate our mission
  • Added warning statements for Eucalyptus and Peppermint scents
  • Temporarily added a photo of Dr. Emmanuel Bronner to the inside of the label 😎 

Take a look at our new label HERE!





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