Has the Pure-Castile Liquid Soap label changed?Updated 2 months ago

Yes, our Pure-Castile Liquid Soap label underwent a big change this year! 

Customers can expect to see our Pure-Castile Liquid Soap with a new label on U.S. store shelves and on drbronner.com in March 2025 with the following changes:

• Decreased label size to increase recyclability of bottles and meet CA recycling standard, SB 343. We’re committed to reducing our packaging footprint! Decreasing the size of the label is a step towards reaching our sustainability goals while meeting new recycling standards. 

• Updated the product name to "18-in-1 Pure-Castile Magic Soap™," removing "Hemp"

• Moved scent name to make it easier to see, helping customers find what they’re looking for on the shelf

• Added "Made with Regenerative Organic Certified Oils" & Regenerative Organic Certified™ footnote for applicable ingredients 

• Added EWG Verified logo (except for Eucalyptus) and listed allergens in the ingredient deck

• Added new usage icons to help communicate our 18-in-1 uses

• Added a new “Heal Earth, Heal People” section and info about our carton refill to communicate our mission

• Added warning statements for Eucalyptus and Peppermint scents

• Changed Organic Jojoba Oil to Organic Jojoba Wax in the ingredient deck

• Added a photo of Dr. Emmanuel Bronner to the inside of the label 😎 

Take a look at our new label HERE!