Why are drbronner.com prices different than retail stores?Updated a month ago

Although we control the prices we sell to each retailer and provide a suggested retail price (SRP) and MRP policy, it is entirely up to the retailer whether they want to make more or less margin on our products. A brand cannot control the retail price a retailer charges for its products. We also don't like to compete with our retail partners so as not to drive business away from them.

Whole Foods Market, for example, may sell our 32oz for $14.99 and make a small margin, whereas Walmart, which gets it for the same price, may sell it at $18.99 to make a larger margin. For this reason, pricing will always vary from retailer to retailer. The only retail prices we are allowed to enforce are the prices on our website.

If you'd like to purchase from us directly, we offer rotating promotions that let our customers try our merchandise at lower prices and free shipping on orders of $49 or more after discounts are applied. You can also sign up for our newsletter to qualify for 15% off your first purchase.