What is EWG Verified? I see it on your new Magic Soap™ labels.Updated 2 months ago

EWG Verified is a set of standards developed by the Environmental Working Group’s (EWG) science and research teams to help communicate to consumers the safety of a product. When a personal care product becomes EWG Verified, it means that the product:

• Does not contain any ingredients on EWG's "Unacceptable" list, i.e. ingredients with 

health, ecotoxicity and/or contamination concerns.

• Does not contain any ingredients on EWG's "Restricted" list, which do not meet the 

restrictions set by relevant authoritative bodies and industry institutions, i.e. EU 

Cosmetic Regulations, CIR, etc.

• Fully discloses ingredients on the label, including ingredients used in fragrances.

• Follows the EU’s requirements for labeling fragrance allergens.